Jimmy Kimmel Is Back on Air: Would You Look at That, Boycotts Work!

But only for white, influential American celebrities, not so much for the victims of genocide.

A week ago, Disney decided to suspend production on The Jimmy Kimmel Show. Five days of protests and a boycott of Disney followed, resulting in an estimated loss of about $4 billion as viewers canceled their Disney+, Hulu, and ESPN+ subscriptions. This Monday afternoon, Disney announced they had decided to reinstate The Jimmy Kimmel Show. On Tuesday night, Jimmy was back on air.

What was this? A haiku? A rare moment of swift, undeniable effectiveness? Stories this brief and consequential are almost unheard of. Rarely does a push and change arrive this fast, sharp, and unmistakable.